From Shame to Snack Power: Why WHRAAMS Exists

Growing up, snacks taught us what “good” and “bad” looked like.
We were taught to see food through labels — good, bad, clean, cheat.
But psychology tells a different story: most eating isn’t logical. It’s learned.

Every snack you reach for is part of a pattern — what behavioral scientists call the cue–craving–reward loop (Charles Duhigg, The Power of Habit).

Research shows that more than half of our food choices are made subconsciously, guided by stress, comfort, and emotional context (Cornell Food Lab).

So we built WHRAAMS to bring those patterns into awareness — and to make the process joyful instead of judgmental.
Because snacks aren’t just fuel.
They’re reflection points.
They’re identity.

Snacks aren’t random. Your flavor means something. Tap in.

Find Your Flavor →

30 seconds. Personality-first.

They tell the world who we are in the moments that actually matter:

• Between Zooms

• Before the commute

• After the gym

• During the scroll

So we built WHRAAMS for the ones rewriting the rules.

The disciplined. The exhausted. The unstoppable. The ones who refuse to choose between flavor and flow.

This isn’t a diet. This isn’t self-care.
This is self-stardom — in edible form.
A culture of people who show up for themselves without needing permission.

Your flavor isn’t random.
Your flavor means something.
Tap in.Take the quiz. Claim your flavor. Help shape the movement → #ThrowThatWHRAAM

You’ve already got the movement — we’re just adding snacks to fuel you.

Identity that earns access.
The world’s tired of snacks that tell you who to be.
WHRAAMS flips it — your flavor says who we create for next.

Join early and help decide the first drops.
Snack loud. Be seen. Stay unstoppable.