How We Joined a Movement Before We Launched a Product
Most brands launch a product and then go searching for people. We decided to show up where the people already are. Because identity doesn’t start when you pick up a package. You’ve been building yours long before you landed here.
WHRAAMS was created for that energy — the joy, the flavor, the rhythm you bring to the everyday. So we started with a quiz, personas, and shareable moments not packaging. Because when you see yourself in a snack, the plan sticks.
Identity > discipline. Mindset > macros. Glow Getter. Snack CEO. Macro Mamba. Mood Muncher. Your squad. Your hype. Your flavor reflected back.
Show up as the one who rolls different
We tapped into movement already in motion: Throw That WHAAM 🔁
We didn’t invent the beat. We didn’t create the trend. We’re simply showing love to the creators, dancers, and culture-shapers who made expression the main character again.
While culture leads, the product is catching up — built with real ingredients and real feedback from people like you.
Take the quiz. Find your flavor.