How We Joined a Movement Before We Launched a Product

Oct 28

Most brands launch a product and then go searching for people. We decided to show up where the people already are. Because identity doesn’t start when you pick up a package. You’ve been building yours long before you landed here.

WHRAAMS was created for that energy — the joy, the flavor, the rhythm you bring to the everyday. So we started with a quiz, personas, and shareable moments not packaging. Because when you see yourself in a snack, the plan sticks.

Identity > discipline. Mindset > macros. Glow Getter. Snack CEO. Macro Mamba. Mood Muncher. Your squad. Your hype. Your flavor reflected back.

Show up as the one who rolls different

Find Your Flavor →

30 seconds. Personality-first.

L Williams

How We Joined a Movement Before We Launched a Product

There’s a reason this repeats.

It’s not willpower.. It’s not discipline. It’s not a flaw.

These are default responses.
They show up when energy, pressure, and context shift.

Self check what’s already happening.

Map how you steady yourself, spend energy, and respond to pressure.

In under a minute, WHRAAMS reflects the pattern behind how you respond
without advice or judgment.

30 seconds.

How We Joined a Movement Before We Launched a Product

From Shame to Snack Power: Why WHRAAMS Exists

There’s a reason this repeats.

It’s not willpower.. It’s not discipline. It’s not a flaw.

These are default responses.They show up when energy, pressure, and context shift.

Self check what’s already happening.

Map how you steady yourself, spend energy, and respond to pressure.

In under a minute, WHRAAMS reflects the pattern behind how you respond without advice or judgment.

30 seconds.

These are default responses.
They show up when energy, pressure, and context shift.

In under a minute, WHRAAMS reflects the pattern behind how you respond
without advice or judgment.